We use research and testing to improve and design experiences, ensuring that your customers move through the experience and achieve their goals quickly, comfortably, and with confidence.
Used in the right way, research can be an incredibly powerful tool, helping to inform design decisions by validating ideas, revealing user insights, exposing potential issues, and encouraging innovation.
Both research methods are complementary and serve different purposes.
Quantitative (quant) research is all about numbers, and answers the question “How many, and how much?” We use it to test hypotheses, identify patterns, and make predictions, with data coming from web analytics, big data, session replay, server logs, and so on.
Qualitative (qual) research is more descriptive and answers the “Why?” We use it to measure behaviour, attitudes, and feelings, with insights coming from methods such as interviews, observations, and thinking aloud.
Research methods are carefully handpicked depending on project goals and objectives.
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