We design the structure and order of a product or service, so that users can quickly find exactly what they need, and easily understand it once they do.

I’m often hired as a CX Researcher who also takes care of the Information Architecture for a given product or service. There is some overlap between the roles in terms of research, but they aren’t mutually exclusive.

When improving or rebuilding systems from scratch, I rely on quantitative (data analysis) and qualitative (user insights) research to guide the process. Both research methods complement one another incredibly well, each serving a different purpose. 

We also create site maps, user flows, wireframes, and navigation schemes to help us to better visualise and communicate information systems.