We design the structure and order of a product or service, so that users can quickly find exactly what they need, and easily understand it once they do.
I’m often hired as a CX Researcher who also takes care of the Information Architecture for a given product or service. There is some overlap between the roles in terms of research, but they aren’t mutually exclusive.


When improving or rebuilding systems from scratch, I rely on quantitative (data analysis) and qualitative (user insights) research to guide the process. Both research methods complement one another incredibly well, each serving a different purpose.
We also create site maps, user flows, wireframes, and navigation schemes to help us to better visualise and communicate information systems.
- Customers can’t find what they need
- Customers keep abandoning the experience
- Conversion is low
- You have a wealth of content, but no search / filters
- You receive bad reviews for your product or service
- Internal users or teams struggle with the existing CMS
Sounds familiar? Then get in touch today, and let’s discuss possible solutions for your business!


- Helpful guides
- Case studies
- A deep dive in to research methods
- Free downloads
- Opinion pieces
- …and more!